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The GLAAD Media Training will assist a diverse array of community activists and staff of local LGBT organizations with developing media outreach campaigns to generate additional media coverage for LGBT issues in their local communities. GLAAD will also share best practices for leveraging social media tools like Facebook and Twitter to communicate with and engage local community members.



During the training, American University Washington College of Law’s Lambda Law Society and Georgetown University Law Center’s Outlaw student organization will co-facilitate a brief overview on “Your Legal Right to Demonstrate.” This presentation will look at the development of the law guaranteeing people the right to demonstrate and focus on the utilization of this right by the LGBT community.



The training will focus on the three core areas to increase the media competency of participants:

• Sharing your Story – Participants will learn how to frame and craft their personal narratives to create a powerful media message. This is a very interactive presentation and will include live demonstrations.

• Developing Media Relations – Participants will understand how to develop relationships with their local and community-based press outlets as well as how to leverage online media outlets such as blogs and social media sites.

• Communicating Your Message – Participants will be trained on how to write persuasive letters to the editor and op-eds as well as the ins and outs of social media tools such as Facebook and Twitter. The social media component will include a brief demonstration on the functionality of Facebook and Twitter and easy ways to increase the reach of their messages using these tools.



GLAAD also invites you to join the Thank GLAAD It’s Friday networking event at EFN Lounge on Friday, October 9 see it here